Running into the Fog with Zena Applebaum
After spending 12 years as the Director of Competitive Intelligence at the same law firm, Zena Applebaum had seen it all. She felt more comfortable than ever in the position, but with this comfort came a stagnancy that stifled her ability to learn and grow. Zena’s ever-present curiosity inspired her to venture into the fog and start a new role at Thomson Reuters. Although she admits that it took her over 8 months to fully understand the nuances and tactics necessary to succeed in this position, this change was just the type of challenge that she needed to bring new meaning to her life.
Zena’s journey has had no shortage of twists and turns. An expert in competitive intelligence, Zena has also taught several college-level courses, authored a book, and served on the board of the Special Libraries Association (SLA) for several years. These diverse experiences have allowed Zena to master her target market, develop her people skills, and learn the tactics necessary to thrive in her various roles – three things that, according to Zena, are critical for success.
On this week’s episode of Running Into the Fog, the Jo Bros speak with Zena about her personal journey to success and the crucial life lessons she learned along the way. From chaotic COVID households to the unique qualities of librarians to the fundamental differences between theory and practice, you won’t want to miss out on this engaging conversation about navigating the challenges life throws our way.
Responses