Running Into the Fog with Rob Verhelst

Rob Verhelst, aka Fireman Rob, was a two-sport collegiate athlete, playing both basketball and water polo. Post-graduation, he immediately joined his local fire department as a way to have a positive impact on his community. After just a year of service, Rob was sent to work search and recovery at Ground Zero only one day after the Twin Towers tragically fell. Nothing in his short 23 years of life could have prepared him for this moment, and it completely changed the trajectory of his life. While Rob has suffered many dark days, his service in NYC ultimately led him to discover meaning in his life. 

Decades after 911, Rob now inspires people around the globe by speaking, delivering training, and competing in Ironman races while wearing 50 pounds of firefighter gear. He firmly believes that if you find your passion, you are more likely to take ownership of your actions, make more grounded decisions, and maintain resilience in the face of adversity. 

As Rob has moved further along in his entrepreneurial journey, he has learned that his services aren’t right for everyone. He is not motivated by money and maintains a genuine reputation by only accepting clients that he believes he can successfully coach. Rob’s approach to purpose-driven success helps his clients discover uncomfortable and unrecognized limitations and effective strategies that can be used to build mental strength.