Running into the Fog with Cynthia Cheng Correia

“In Intel, we really do need to challenge ourselves, challenge our assumptions, and challenge our worldviews and perspectives, so that we can achieve greater clarity,” says Cynthia Cheng Correia, Managing Director of Knowledge InForm and Founding President of the Council of Competitive Intelligence Fellows. This approach is particularly crucial after the tumultuous year we’ve had, which, according to Cynthia, has been a glaring reminder of the importance of foresight and Intel in our modern-day world.

As a long-time educator and leader in the competitive intelligence field, Cynthia has a deep understanding of the gaps that need to be filled in Intel. Cynthia has worked with her fair share of individuals with strong informational backgrounds, who have a tendency to favor acquisition and research over what happens afterwards. Cynthia notes that intelligence analysts need to move beyond a focus on research alone and instead cultivate an Intel mindset to ensure that they don’t become stuck in gathering mode. True CI competency requires the ability to generate intel, not just info.

Join the Jo Bros on this week’s episode of Running Into the Fog for a conversation with Cynthia about catalyzing innovation in the realm of CI. Learn about the power of the reference interview, the cross-fertilization of government and commercial intel, and the battle against attentional and expectation biases in the Intel field. You’ll even learn how Host Derek Johnson exposed Cynthia’s secret musical career at the 2019 SLA Annual Conference! Tune in to learn more.

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Cynthia Cheng Correia