Running into the Fog with Babette Bensoussan
Babette Bensoussan discovered the immense value of consumer insights in the 1980s when she was working as a Communications Manager at Apple. Despite the fact that Apple discouraged its employees from conducting consumer research at the time, Babette quickly fell in love with customer intelligence (CI). To her, it was clear that CI serves as a basis from which to develop sound strategies, not only in business, but also in life.
A self-proclaimed Decision-Making Maverick™, Babette has held many titles throughout her career, from Marketing Manager to Professor to Business Coach. She now runs her own company Mindshifts, where she helps organizations, business leaders and professional executives improve their decision-making capabilities. Babette has relied on CI to inform her decisions every step of the way.
Tune into this week’s episode of Running into the Fog for a conversation between Babette and the Jo Bros about the incredible power of CI and where executives fall short when they don’t capitalize on it. Learn why analytical frameworks are like jigsaw puzzle pictures, why collaboration requires humility, and how your best students can ultimately become your biggest competitors. Most importantly, hear Babette’s take on why in order to be coachable, you need to be willing to run through the fog.
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