Running Into the Fog with Joanna Park-Tonks

“After starting my new venture in the diamond business, I’m so glad that I had a foundation in CI,” says Joanna Park-Tonks, Founder of Chelsea Rocks. “I think business requires knowing the right questions to ask and knowing where to look for the answers.” While Joanna began her career as a Competitive Intelligence Analyst, she is now pursuing new business opportunities with her company Chelsea Rocks. Offering lab-grown diamonds, Joanna’s retail business provides beauty and sustainability and aims to educate others in the diamond industry on this forward-thinking method. 

Joanna tells us that her career in the CI world and her new entrepreneurial journey are united by her love of people. In her CI role, Joanna enjoyed acting as an investigative journalist, gleaning information by listening to what others had to tell her and reading between the lines. Joanna’s mastery of German, French and Italian also gave her the unique opportunity to apply all three languages to her career in CI. Now, Joanna has discovered a new language in the jewelry she creates, which targets ethical and design-conscious luxury customers.