Running Into The Fog
with
Zena Applebaum
Running into the Fog
Running into the Fog is a podcast from the Johnson brothers Arik and Derek as they talk to a special guest about their field of expertise.
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Zena Applebaum
Zena Applebaum is this episodes' special guest. Zena was a Director of Competitive Intelligence at Thomson Reuters. However, after 12 years she decided to start a new role. In this episode, she talks with the Jo Bros about her personal journey to success and the crucial life lessons she learned along the way.
Zena Applebaum
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“It takes seven years to build trust, it takes seven minutes to erode it. Building relationships is so critical to this business. It’s critical to any business, but I think particularly if you’re doing competitive intelligence, people need to know that they can trust you, people need to know that you are going to have conversations on their behalf where you’re not going to embarrass them, where you’re not going to say something out of turn.”